pichulik
pichulik is an ethical jewellery and accessories atelier based in cape town, south africa. rooted in africa, and inspired by ancient traditions, mythology and cultures around the world, pichulik uses the language of african artistry and ornamentation to create sculptural accessories that celebrate empowering feminine narratives. each piece is a talisman, handcrafted from repurposed rope, and combined with cast-brass elements, precious stones and unexpected organic materials, to create distinctive, sculptural forms.
pichulik employs women, collaborates with women, and outsources to local women-owned small businesses, to promote job creation and economic activity in local communities, and champions and augment women’s earning capacity.
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location - south africa
materials - cast brass & repurposed rope
craft - jewellery
"pichulik seeks to impart sacred feminine wisdom through its unique designs"
celebrating feminine wisdom & crafts
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"we want a feminine culture of encouragement, inclusivity and empathy from woman to woman – and we know that this kindness begins with how women feel about themselves. This means hearing stories that sound like her story; seeing women that look like her, receiving affirmation that they are enough – just as they are."
each jewellery piece is symbolic, intentionally shaped, handcrafted & embellished to embody this sacred storytelling.
inspired by mythology & folklore. ancient wisdom is healing; it greets the temporal with the sage of the eternal.
"pichulik accessories tell the stories of lineages of powerful women across continents, and centuries and we use these narratives to build a history that is ours."
